By utilizing videos on a website, it increases engagement and the amount of time one spends on any given page. Humans are inherently attracted to videos and will spend more time viewing content as a result. An important fact however, is that any video content be streamlined and not be more than 30 seconds. There is a fine line between entertaining and annoying. So it is always important to select video “snippets’ that add value and not distract from the message. Case in point: why is Youtube, Youtube? Why are FB & IG “reels” so popular? It is simple, video creates engagement.