No business wants to wait for new customers. Wait for business? Crazy right? However many businesses do not understand the value of advertising as it is intangible. Tracking advertising and marketing techniques has never been easier. We all have heard the term “ROI”. Understanding what this actually means can make a big difference. In many cases advertising can lead not only into sales but very importantly brand exposure. Exposure has so much value, yet it is least understood. Not very potential prospects may want your product and service at the time of the advertising campaign. Branding is paramount in any business.