Back links and external links build credibility throughout the internet. Search Engines want to “see” other listings and sites that have information about your business. This credible resource is vital in value to your site. It can be challenging to get other businesses to put your on their website, however it can be a powerful addition to your online presence.

Let’s not forget Social Media and value it can bring to your rankings. The more places your business is mentioned the more value it brings. Think of social media like your personal PR firm promoting your business on the internet. The credibility social media can create and the freshness of the content it produces equals great exposure.

Let’s add Google Business Accounts to the equation. Keep in mind when people search, the first thing that comes up BEFORE your website is your Google Listing. This must be maintained and updated regularly.